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98 TRAINING
AUG 2022
CLIENT 98 Training
SCOPE Brand Designer
98 is an industry-leading results driven performance gym valuing aesthetics over ego. The '98 Standard' is widely recognised in the Australian fitness scene and the brand has a strong influence over its' loyal following.
My ongoing contract with 98 ensures their visual language is kept consistent and true to brand in all executions - digital and in real life for in-gym and out of home contexts.
Editorial/Magazine Design
The 98 group wanted to collate their years of knowledge, expertise and photography in one beautiful magazine.
Inside was the philosophies and methodologies behind the 98 standard, formatted to educate, motivate and inspire.
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