CLIENT Self-Initiated Project
SCOPE Branding + Art Direction
Whelmed is a minimalist streetwear label – with an edgy aesthetic, this brand is a small-batch made, for the outsiders, the rebels and the misfits. It upholds values to be genderless, seasonless and inclusive; it can be dressed up or down for any occasion.
You can be over-whelmed, and you
can also be under-whelmed, but can
you ever just be WHELMED?