FEB 2021- JAN 2022
SCOPE Product Design, UI + UX, Branding, Consumer Campaigns
I worked with Airrobe in their early stages to influence sustainable buying behaviour. Airrobe's plugin integrates directly to ecommerce sites to prompt customers to save details of their fashion purchases in a virtual circular wardrobe, so they can re-sell their clothes easily at a later date. This product responds to a huge rise in consumer efforts to shop more sustainably and is a strong step towards a more conscious fashion industry.
My role included user research, interaction, visual design, prototyping & testing and creating marketing/sales collateral. Developing a brand voice to speak to both B2b and B2c customers to clearly explain a new product and behaviour is challenging. In my time at Airrobe we successfully onboarded 2 to 38 online retailers – including Australia's largest fashion marketplace, The Iconic.
THE UX DESIGN PROCESS
From a product idea to execution and going live in market, it was so satisfying unfolding the process to develop a game-changing product that has a positive impact on the fashion industry. It was a challenging and rewarding process, but watching it come to life on Australia's favourite fashion brands and integrate seamlessly is a highlight of my career.
As my first real deep dive into the UX process, I thoroughly enjoyed having the time and space to properly research and discover user needs and consider every aspect of the product journey. My role at Airrobe also included brand design, marketing, creating investor pitch decks, onboarding templates, annual reports and other design collateral.
CRAZY 8's IDEATION
USER PERSONA EXAMPLES
IDEAL USER FLOW
UX PROCESS SUMMARY
USER TESTING FEEDBACK ISSUES
None of the initial design iterations displayed the re-sale value of the item, however user research and testing shows that people engaged more and understood the product better when the resale value was displayed when browsing.