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MERCEDES-BENZ FASHION WEEK 2020
NOV2019 – MAR2020
CLIENT IMG Fashion Australia
PROJECT ROLE Lead Designer
PROJECT SCOPE Event Identity, Website, Campaign, Art Direction, Marketing Communication, Corporate Presentations, Event Signage & Wayfinding, Invitiations,
Social Media Content
CAMPAIGN SOLUTION
Previously an industry-only event, MBFWA was available to consumers to purchase tickets – this meant a strong campaign needed to be executed to promote the new event format and to drive sales. Using a selection of runway imagery, I designed a fashion-focused solution to engage a young audience. The imagery was able to change based on output.
SOCIAL MEDIA CONTENT
Instagram Stories, stickers, posts and videos were created to drive hype around the event.
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